Ancient heirloom grain with inky black raw kernels that turn deep iridescent purple when cooked. Higher iron content than brown rice, packed with antioxidants.
Vietnamese purple rice is a striking heirloom grain variety prized for its deep purple-black colour when raw and its stunning iridescent purple hue when cooked. Rich in anthocyanins, iron, and antioxidants, purple rice is a premium ingredient in the global health food and specialty grain market.
About the Product
Vietnamese purple rice (also called black-purple rice) belongs to the heirloom grain family. Its bran layer contains dense concentrations of anthocyanin pigments — the same class of antioxidants found in blueberries and purple cabbage — which give the grain its characteristic colour. When cooked, the grains turn a deep, dramatic purple, making it visually distinctive for gourmet presentations. The grain has an exceptionally long average length of 8.1mm and a firm, slightly chewy texture with a mild nutty flavour.
Nutritional Profile & Applications
Purple rice is significantly richer in anthocyanins and iron than standard brown rice, and contains substantial dietary fibre, manganese, and B vitamins. It is used in premium health food retail, grain bowls, luxury rice blends, rice flour for natural food colouring, Asian traditional medicine preparations, and gourmet restaurant menus. Its visual impact makes it particularly popular in Instagram-era food presentation.
Contact VinFruits Global for pricing and samples. Partner: VietDelta +84364772308.
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Specification
Key points to confirm before quotation.
Specification will be built from the buying brief, target format, volume, destination market and required compliance standard.
Product line
Rice and grain export program
Specifications
Broken: 10% max
Moisture: 14% max
Foreign matters: 0.1% max
Damaged kernel: 1% max
Yellow kernel: 1.5% max
Red & red steak kernel: 1.75% max
Glutinous kernel: 0.5% max
Paddy grain: 10 grains/kg max
Average grain length: 8.1mm
Milling degree: RM, S
Shelf Life
12 months
Certificates
Contact Sunrise Ins for certificate details
Origin
Vietnam
Payment Terms
T/T: 30% down payment after signing Sales Contract + 70% balance after receiving B/L scan; or 100% irrevocable L/C from international prime banks
Lead Time
7–14 days
Inquiry basis
Share destination market, target volume, format and requested timing.
Documentation
COA and export documents aligned to destination-market requirements.
Commercial flow
RFQ, sample review, specification alignment and shipment planning.
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Share the required format, target volume, destination market and timing. VinFruits Global will respond with the right quotation, sample and export documentation path.
